Denime was founded in 1988 by Yoshiyuki Hayashibe and came so popular in the repro jeans boom of the nineties was because their products were accessible due to wider distribution. They were also well known for quick fading, making it easy for new denim enthusiasts to see the appeal of old-fashioned selvedge jeans. After a few ownership changes, Denime is now under the umbrella of another legendary Japanese denim company, Warehouse.
